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OCR: How To Start A Small Business (SBA Documentation) Page 26 General Information . Business name, name of principals social security number of each principal & business address. . Purpose of the loan - State exactly what the loan will be used for & why it is needed. . Amount required - Request the exact amount you need to achieve your purpose . Business Description History & nature of business - Give details of your business's age, number of employees & current business assets. . Ownership structure - Provide details on your company's legal structure. Management Profile Management description - Develop a short statement on each principal staff member in your business; provide background, education, experience, skills & accomplishments. Market Information * (See Section At End Of This Article ... ) . Clearly define your products & market.